Hong Kong/New York – The National Hockey League (NHL) and All Sports Network (ASN) of Hong Kong announced the signing of a multi-year deal giving ASN rights to broadcast the NHL via all forms of television including HDTV and IPTV throughout much of Asia, including the Indian sub-continent. The content will be a key part of the offering on the ASN, a new channel Yes TV has launched across Asia. NHL programming, which is broadcasting on ASN from the start of the NHL’s September 2008 season, will include more than 130 NHL regular-season games, the NHL All-Star game, NHL Stanley Cup Playoffs and Stanley Cup Final, as well as NHL highlight programs. “Hockey is such a dynamic sport with relatively simple rules and the National Hockey League has great potential for development in Asia,”said Thomas Kressner, Yes TV CEO. “We are thrilled to be able to bring another big American sport to Asian sports fans.” “We are very pleased with the growing number of partners broadcasting ASN, especially in China with our distribution and equity partner XFMedia,”added Kressner. “Ice hockey is quite popular in the northern parts of China and its popularity is growing. The NHL represents the pinnacle of professional ice hockey and we are proud to be bringing the best of this exciting sport to the fans in China through the strong, nationwide platform of XFMedia.” Korean distribution of NHL games through ASN will begin during the second year of the deal. This deal does not extend to Japan, Australia and New Zealand.