Paris – Internet star Ze Frank and Gary Carter, president, Creative Networks and chief creative officer, FMX of FremantleMedia will deliver a joint keynote on creativity at MIPCOM 2008, on October 14 in cooperation with the Entertainment Master Class, The Format Academy for Entertainment Television. Entitled ‘A Million Dying Flowers: Popularity, the Network and the Next Big Thing’, the two will explore the digital divide between old and new media. Jointly, Ze Frank and Carter will try to ascertain if there is a difference between ‘traditional’ and ‘new’ media. Ze Frank made his name creating viral web content after the surprise success of an online birthday party invitation entitled ‘How to Dance Properly’. His personal site, zefrank.com, has been featured in Time Magazine, the NYTimes, and many other publications around the globe. His daily video blog ‘The Show’ has seen similar success.