Petaling Jaya – primeworks studios made its official debut on August 8, with plans to bring local creativity to greater heights. primeworks studios is a fully owned but independent subsidiary of Media Prima Berhad (MPB) and its role includes consolidating MPB’s in-house production operations and creating content for TV3, ntv7, 8TV, TV9 and Grand Brilliance Sdn Bhd. primeworks studios intends to develop the quality of local content to a level where it can be exported to the international market while creating new opportunities for local producers. It will also be making investments to ensure that the quality of content it produces is comparable to that of global standards.