Singapore – ESPN STAR Sports (ESS) announced its focus on digital media by realigning its sales function and creating a dedicated digital sales team to explore and maximize revenue opportunities in the digital space. The new digital sales team will focus on offering advertisers more ways to maximize and synergise their campaigns across platforms by offering an expansive range of customized and creative advertising opportunities. The team will be led by Delilah Chan, director, ad sales, who will oversee the development of integrated strategies and manage value-driven products and services on www.espnstar.com and innovative opportunities on ESS’s mobile offerings – mobileESPN and STAR Sports Mobile. Chan brings with her a rich understanding of sports media and sales experience, and will continue to report to Charles Less, senior vice president, ad sales. Said Less, “With the view to maximize our clients’ advertising investments, it is important to have a dedicated team to further enhance the provision of comprehensive and customized solutions to meet their specific objectives. With Delilah’s strong experience in developing effective integrated solutions for clients, I’m confident the new digital sales team will help solidify ESS’s position as the leading provider of integrated marketing solutions to audiences across Asia.”