Singapore – ESPN STAR Sports (ESS) has appointed Wong Swee Teng the new managing director and chief representative of ESS China office from July 28 2008. Wong reports directly to Manu Sawhney, managing director, ESPN STAR Sports. Wong’s most recent role was that of a consultant for Bertelsmann China, where he helped in the expansion of the organization’s book publishing business and also oversaw the restructuring of Bertelsmann’s 14 companies in China. Prior to that, Wong was MD of Sony BMG China. Wong will be responsible for the strategic direction and growth of ESPN STAR Sports’ operations in China, as well as managing ESS’s business relationships with partners and affiliates in the country.
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