Distraction is set to move into the Asian market by teaming up with Bomanbridge Media Limited. Bomanbridge will serve as distribution partner for Distraction, whose aim it is to enhance upon their brand and expand their sales drive within the region. Bomanbridge will represent Distraction in Japan, Korea and China. The decision to form a business affiliation comes at the right time for Distraction, as Bomanbridge are due to open an office in Singapore in an effort to maintain their expansion into Asia. Sonia Fleck, MD of Bomanbridge Media Limited comment on the partnership: “I feel this will be a great opportunity to explore the new growth of format opportunities in South Korea, Japan and China, while continually building on these markets ever increasing demand for entertainment programming.”