New Delhi – India’s top Hindi general entertainment channel STAR Plus’ much-hyped Kya Aap Panchvi Pass Se Tez Hai, the local version of Mark Burnett Productions’ format ‘Are You Smarter than a 5th Grader?’ has seen its ratings impacted by the Indian Premier League (IPL) cricket tournament, and has reportedly decided to air a repeat telecast of the newly-launched quiz show. The thrice-a-week one-hour show, featuring famous actor Shah Rukh Khan, was launched on April 25. According to media reports, owing to the popularity of ongoing IPL cricket championship, STAR has decided to repeat telecast during weekdays as well as on Sunday, and TV commercials aired during the original show time will also be re-run without charging advertisers an additional fee. While the market continues to vote in favour of SET Max’s IPL in terms of TV ratings, a senior media executive told Television Asia Plus that the move from STAR certainly isn’t a desperate one. Rabe.T.Iyer, managing director, West STAR’s move seems to be a pro-active decision to garner attention of a section of the audience, which has missed out on sampling or seeing the show in the first couple of weeks. Once the IPL is over (on June 1), the quiz show can gain further momentum. I would rather call it a smart move.” While television ratings for Panchvi Pass opened around 3.5-4.5, IPL opened with a rating of 8 or so and is consistently delivering around 5. “These ratings managed by Panchvi Pass are going to be labeled off as respectable by any planner in the country; for perspective, top ongoing programs across GEC deliver a rating of 5.5-6.0. The move to air repeat telecasts can be attributed to unexpected delivery of cricket in terms of ratings. One has to consider that IPL is going to continue until June 1. Considering one TV household phenomena, it make sense to go for repeat telecast but certainly the decision isn’t a desperate move,” said Iyer. For Shah Rukh Khan, host of Panchvi Pass, all isn’t lost with the less than encouraging debut of STAR Plus’ new game show, given that he owns the Kolkata Knight Riders team in the ratings rival IPL.
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