Hong Kong – Profitability of mobile TV services in the region has been called into question in Media Partners Asia’s latest analysis of Asia Pacific’s mobile TV industry, as deployments in the largest mobile TV markets of Japan and Korea continue to suffer losses with business models limited by regulatory and commercial restrictions. In Japan, regulations prohibit advertisers from generating profit and restrict content developers from producing programs exclusive to mobile; in Korea, advertising opportunities are also limited by regulations as subscription-based mobile TV operator TU Media is suffering “substantial losses” due to competition from free services. Regionally, mobile TV subscription topped 17.1million in 2007, driven by growth on platforms with free and pay business models in Korea and Japan, along with new service launches in Malaysia, the Philippines and Vietnam. Roll outs are also expected in China, India, Indonesia, Singapore and Taiwan during 2008.
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