“WHAT gets me hooked on TV these days are episodic content that packs enough interesting plot twists and character development into each installment, making for highly engaging viewing. Ugly Betty is a good yardstick,” explains Danny Chan, Editor, Asia Image. As for what a Superpitch 2.0 entry needs to capture Chan’s attention, he says he’s looking for a well researched business proposal that is pitching a novel idea/ concept. “Of course, we’re also looking for practical cross media promotion andistribution ideas that areexciting and fresh! The crossplatform proposal must be practical – in line with the 4Ps of marketing – yet possess elements that are fun and attractive to consumers in an interactive way.