Hampshire, UK– Worldwide annual consumer spending on mobile broadcast TV services is projected to exceed $US6.6 billion by 2012, according to Juniper Research. Nearly 120 million mobile users in more than 40 countries are expected to receive broadcast TV services by 2012, compared to fewer than 12 million in 2007, with DVB-H the dominant transmission standard, it said. However, the report cautions that services face significant technological and regulatory hurdles both pre-launch and as they bid to build a critical mass of subscribers. Juniper forecasts the US will be the largest single market for mobile broadcast TV services in 2012, followed by Japan and Italy. It believes streamed TV packages will gradually evolve to complement mobile broadcast TV, functioning as an outlet for the “long tail” of minority viewing TV channels. While advertising will increasingly contribute to mobile TV revenues, in most cases it will provide a supplementary revenue stream, with most services relying on subscriptions and pay-per-view for the majority of revenues.