Sydney- The protracted dispute over affiliation fees between billionaire Bruce Gordon’s WIN Corp. and PBL Media’s Nine Network turned ugly today when WIN announced it would dump Nine from its South Australian regional stations and instead screen Seven Network programming. Gordon, the former long-time head of Paramount Television International, had been threatening to drop Nine as the program supplier to all of WIN’s regional networks if PBL continued to demand 40% of WIN’s revenues in return for programming, up from the 32% it paid under the agreement which officially expired on July 1. Gordon sought lower fees to reflect Nine’s poor ratings and to bring them into line with the 29% of revenue that WIN’s main regional competitors, Prime and Southern Cross Broadcasting, pay their partners at Seven and Ten. WIN Corp. Chairman Andrew Gordon said: “Sports coverage leads the assault on Seven, alongside a host of great Australian programs and some of the biggest shows on television as the network moves towards its coverage of the XXIX Olympiad in Beijing in 2008.