Singapore – Stars of NBC-Universal’s cult hit Heroes were overwhelmed by their reception in the region. In Singapore thanks to STAR World, as part of the Heroes World Tour 2007, cast members Masi Oka, Greg Grunberg, Ali Larter and Sendil Ramamurthy spent generous amounts of time with contest winners, then with more than 100 members of the press, and an 800-strong crowd at an afternoon mall appearance. Asked by Television Asia when it really hit home that the show was a success, not just domestically, but internationally, Oka and Grunberg both said NATPE and LA Screenings were pivotal moments. Ramamurthy said he realized at the French Open Tennis tournament, when he was approached by “so many fans of the show – many of them from markets that hadn’t even aired Heroes yet.” Heroes premiered on STAR World on Jan. 31 2007. The channel also has first-run rights for Heroes season two in Southeast Asia, and new episodes will air in January 2008.
Ad – Before Content
Related Articles
TV5 Brings ‘Summer-Saya Together’ with Hot Summer Shows & a Japan Getaway
Bell Media Acquires Majority Stake of Global Content Distributor Sphere Abacus
Bundesliga International and Infront collaborate to secure media rights deals in nine Eastern European territories
Japan multiplay service revenue to surpass $27 billion in 2029 forecasts GlobalData
CARMA Opens Tokyo Office Delivering Global Insights to Japanese Organisations
Most Wanted expands to Germany following Videoland success