Toddler TV is booming in Asia. New channels dedicated to pre-schoolers are springing up. English-language kids channels are popular with parents who want their kids to learn English. Locally produced programming for the genre is increasing. Content is finding new distribution platforms in IPTV, especially in Korea, and Video-on-Demand. And the merchandising business is being driven by new brands and campaigns. Fox International Channels’ Baby TV already airs in Japan, Hong Kong and Cambodia and will continue to roll out in the region. BabyFirstTV will debut in Asia later this year. BBC Worldwide’s CBeebies has launched in India as a precursor to its expansion throughout Asia. “The market is buoyant and growing. We expect to significantly increase our presence in this region. There are a number of new players coming into the region and this can only be good news for rights owners,” says Chloé van den Berg, Director of International (excl. USA), Entertainment Rights.