Kuala Lumpur- MEASAT Satellite Systems Sdn. Bhd. has introduced an HDTV distribution platform for international broadcasters distributing HD content across Asia-Pacific. Recently showcased at the CommunicAsia 2007 exhibition in Singapore, the new platform addresses content acquisition, MPEG-4 compression, encryption, uplink and content distribution via the MEASAT-3 satellite. MEASAT worked with play-out and uplink service providers Ascent Media and Pacific Century Matrix (PCM) from Singapore and Hong Kong, with support from Scientific Atlantic and Tandberg Television, to develop the end-to-end solution for more flexible and cost-effective HDTV distribution.