Shanghai: The 13th annual Shanghai Television Festival, which ran June 11-15, clocked deals worth more than 700 million yuan (US$91.8 million), according to the organizers. Some 1,038 TV series were traded at the event, a little less than last year’s total. New media deals, mostly for broadband video web sites, accounted for a big increase in revenues, although representing just 2.9% of the total trading value, the Shanghai Daily reported. “The increase in spending among new media in copyright content is the biggest this time,” said Bao Xiaoqun, director of strategic development at Shanghai Media Group, one of the organizers, although he did not quantify the increase. Bao noted that it was the first time some program makers had chosen new media as their only buyers at the TV festival. Results of a study showing a decline in the appeal of reality shows were revealed at one of the fest’s forums. Media research and TV audience measurement firm CSM found that “last year reality TV shows were the highest-rated programs, but have now lost their dominant position”.