Seoul – Microsoft Korea is to develop a global media hub (GMH) service with KT and SBSi that will enable both content providers and content service providers to trade and deliver digital content. KT Future Technology Laboratory, SBSi (digital media subsidiary of the Seoul Broadcasting System) and Microsoft Korea will jointly develop and test the pilot service. Microsoft Korea will provide the platform solution; SBSi will provide available content, including Korean and international TV shows and movies; and KT will implement the service. The GMH is an integrated platform where a wide variety of media from all over the world can gather together on a single platform. Microsoft Korea, SBSi and KT intend to cooperate in promoting digital content and value chain infrastructure (of networks, devices and solutions), and explore new business opportunities by bringing together content providers, service providers and global software companies.