Hong Kong- The top 10 media advertisers in Hong Kong in April forked out a total of HK$335.7 million (US$42.9 million), almost identical to April 2006. The top five were Bank of China, Sun Hung Kai Properties, Cheung Kung, Rolex and PCCW/Pacific Century CyberWorks. PCCW was the leading advertiser in promoting its various products online, closely followed by The Wall Street Institute, indicating education is still one of the most important categories in the online media market, according to Carat Media Services Hong Kong. Spending on the out-of-home market including MTR, billboards, bus, tram and airport by key categories reached HK$6.5 billion (US$831.8 million) in Jan-Apr 07, 20% up on last year. Biggest categories were Government, banking, fashion and accessory and telcos. Among the most watched programs were TVB Jade’s 26th Hong Kong Film Awards Presentation, Market Trotter and drama Heart of Greed, and ATV Home’s drama Zhu Mung, sitcom Little Story in a Big City and infotainment program First-hand Evidence.