Over the last year or so, the Walt Disney Company and Turner Broadcasting Systems have been engaged in an intriguing battle in the kids genre in India. Even as the two networks battle it out for audience share and advertising and subscription revenue with multiple channels, the companies have also been diligently expanding their presence in the nascent licensing and merchandizing industry. The expansion comes at a time when India’s retail sector is expected to witness an upsurge in the organized sector. [There are 12 million retailers in India, which fall into the mom-and-pop stores stores category and this is termed as unorganized form of retailing. Organized form of retailing such as malls only accounts for 3% retailing in India]. New Delhi-based Technopak Advisors, a management consulting company, expects retail sales to soar from US$300 billion in 2006 to $427 billion by 2010 and $637 billion by 2015. It predicts some 92% of investment in that sector will be ploughed into urban areas over the next five years. Significantly, the organized sector’s share is tipped to grow from a mere 3% in 2006 to 16%