A recent survey by an internet research company shows that 88.1% of respondents in all age groups picked the internet as the ‘useful media to access needed information’, compared to 48.4% who favored TV. While 79.3% of the surveyed still view TV as the ‘most familiar medium’ with a slim margin over those who feel closer ties with the internet (76.1%), those who expressed the willingness to increase their contacts with the net further accounted for 46.1% of the surveyed, against 20.2% who voted for newspapers, 7.8% for magazines and only 7.3% for television. 51% of those surveyed believe that internet is the medium that offers more useful information than other media, against 22.5% that picked TV and 13.5% favoring newspapers. The survey results are reinforced by the steady decline over the last 20 years, of TV ratings in virtually all genres of programs, except maybe particular international sports programs, such as Olympics and World Cup Soccer. In response to the trend all