In Hong Kong’s thriving media industry, everything seems to be going up. Broadcast TV and on-line advertising revenues are showing healthy gains. So are pay-TV subscriptions. And mobile TV is tipped to start generating significant coin in 2008. Moreover, some experts expect there will be more mergers and acquisitions in the next two years, driven by convergence and by private equity’s growing appetite for the media sector. These deals, probably strategic alliances and partnerships rather than outright acquisitions, are likely to involve “both new and old media, content players with new enabling technologies and of course delivery platforms with content,” said Marcel Fenez, Asia Pacific Leader – Entertainment & Media Practice, PricewaterhouseCoopers. Fenez is confident overall advertising will continue to be robust in Hong Kong throughout 2007 and in anticipationn of the Beijing Olympics. He projects the total TV ad-spend, which was US$747 million in 2006, will rise by 6% this year and by 10% in 2008. The online ad market shot up by 15.8% to $22 million last year, and PwC expects it will maintain double digit growth rates for each of the next three years.