Mumbai / London- IMG Media is producing World’s Sexiest Cricketer for STAR News in India. While male viewers are preoccupied with the ICC Cricket World Cup, the 13-part interactive series targets females, enabling viewers to vote for contestants based on physique, hairstyle, smile, dress sense and personality. Titled Crazy Kiya Re in India, it airs twice a day on Saturdays and Sundays, hosted by MTV India’s VJ Cyrus Sahukar. The series also features Bollywood stars as celebrity judges. Balu Nayar, Managing Director, IMG India said the format is aimed at expanding the audience for cricket in India.