Television has always been the biggest draw of crowd since the early seventies in India. Today, it is perhaps as big as the entire continent of Europe. The Broadcast Audience Research Council of India (BARC), the country’s TV viewership monitoring agency, has increased its estimates for audience size and television penetration, saying the medium now is watched by 780 million citizens in the South Asian nation. By comparison, Europe has a population of about 745 million. After the … [Read more...] about More TV viewers in India than entire Europe
VOD news
Asian Satellite
There have been endless discussions about the threat to satellite pay-TV by nonlinear TV services. Is satellite’s future being drastically threatened by the rise of OTT? Nobody can deny that OTT is competitive but surely it must depend on the attitude of the satellite broadcast industry as to whether they make this work or not. It is going to be down to pay-TV providers to take the right path and to turn what could be a significant challenge into a significant opportunity. The Asian market is … [Read more...] about Asian Satellite
The secret’s out
It’s no secret that every TV outlet, digital or otherwise, is looking for the next big drama. And audience demand for engaging, quality scripted programming has never been so high. Unique drama is a key selling point for online delivery brands as these platforms consolidate their positions in the market. But while digital platforms are hungry for great stories, there’s a desire for quality drama among the pay-TV channels and large free-to-air broadcasters as well, as nothing strengthens a TV … [Read more...] about The secret’s out
New landscape for Thai broadcasting
Thailand has a pay-TV penetration of 30 million and it has a multichannel TV penetration of 66%. New TV platforms have evolved through the years and Thailand currently, has a new digital platform that caters to millions of viewers and encompasses all digital terrestrial television channels in high definition too. Thailand’s Next Step direct-tohome Freeview HD platform has deployed multiple Cinegy Air PRO Bundles, a comprehensive, IP-based software suite for automated SD, HD and/or Ultra HD (4K) … [Read more...] about New landscape for Thai broadcasting
Gradually adopting online technologies
An archipelago of more than 13,000 islands, Indonesia has a population of around 237million and based on research done by CASBAA, more than half the households in Indonesia have a TV in their homes. Although the Indonesian TV market only grew by 4.5% in 2015, according to Media Partners Asia (MPA), its market has seen a significant growth in the recent years in areas such as ad sales and subscription revenues from pay-tv. Ulama Nusantara, a historical documentary travelogue was ranked … [Read more...] about Gradually adopting online technologies
The Fight Against a New Breed of Pirates
There has never been a better time for TV entertainment. According to most predictions, content for TV is only going to boom from Hollywood to Bollywood. However, despite the success of the media and entertainment industry (M&E), there is the persistent and menacing trouble of online pirates who illegally access content and distribute them via direct downloads from websites, torrents sites, and streaming services. IPTV piracy isn’t a new phenomenon, but with the production in mass … [Read more...] about The Fight Against a New Breed of Pirates