2020 was a subdued year for television advertising, leading to a decline in total Ad Volumes across the year despite the record stay-at-home rise in viewership. 2021 has bounced back with a substantial double-digit spike, delivering an all-time high of 1824 million seconds of Ad Volumes during the year. This translated into a 22% and 18% growth over 2020 and 2019, respectively. The Top 10 advertisers accounted for 780 million seconds of Ad Volumes, and the Next 40 accounted for 340 million … [Read more...] about BARC THINK report: TV ad volumes post double-digit growth in 2021 over previous 2 years
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Thai TV5 advances to latest-generation PlayBox Neo HD Playout with eMaM
Thai TV5, one of Thailand's longest established free-to-air television broadcasters, has chosen a PlayBox Neo playout system to replace legacy equipment at its studio headquarters in Bangkok. The project was supervised by PlayBox Neo partner PS & Sons (Thailand) Co Ltd, based in the same city, and includes fully integrated eMAM.Now in its 64th year of operation, Thai TV5 is owned and managed by the Royal Thai Army. It broadcasts news and variety programs in 1080i high definition across … [Read more...] about Thai TV5 advances to latest-generation PlayBox Neo HD Playout with eMaM
Mola brings PGA Tour to Singaporean viewers
Mola, the OTT multimedia company encompassing sports, music, and film content, extends its existing partnership with the PGA Tour, the leading organizer of men’s professional golf tournaments. This collaboration through Discovery grants Mola exclusive rights to broadcast PGA Tour events in Singapore, beginning with the two events on the schedule this week: the Arnold Palmer Invitational presented by MasterCard; and the Puerto Rico Open, March 3rd to 6th. Mola’s entertainment and sports … [Read more...] about Mola brings PGA Tour to Singaporean viewers
BBC Studios expands reach of premium British drama through new partnership with MX Player
BBC Studios announced a new content deal with MX Player, marking the inaugural partnership between India’s entertainment super app and BBC Studios. This new deal is set to strengthen MX Player’s content portfolio with award-winning bold, British drama and will be catering to the demands of audiences in India, Sri Lanka, Bangladesh, Nepal, Bhutan, Maldives and Pakistan. The announcement reflects BBC Studios’ commitment to building new partnerships in India and was made as part of BBC Studios’ … [Read more...] about BBC Studios expands reach of premium British drama through new partnership with MX Player
China pay-TV services market to remain stagnant between 2021 and 2026, forecasts GlobalData
The pay-TV services revenue in China is expected to grow at a sluggish compound annual growth rate (CAGR) of 0.6% from US$35.1bn in 2021 to US$36.2bn in 2026, due to a steady decline in cable TV subscriptions and drop in overall pay-TV average revenue per subscription (ARPS), according to GlobalData, a leading data and analytics company. An analysis of GlobalData’s China Pay-TV Forecast indicates that cable TV subscriptions are expected to decline at a CAGR of 0.9% between 2021 and 2026 while … [Read more...] about China pay-TV services market to remain stagnant between 2021 and 2026, forecasts GlobalData
SPOTV expands its reach in Hong Kong with Now TV launch
Eclat Media Group has announced its distribution deal for SPOTV into Hong Kong with broadcast partner PCCW. Both channels, SPOTV and SPOTV 2 will launch live on 1 March on PCCW’s Pay-TV platform, Now TV. Sports fans in Hong Kong will now be able to watch their sporting heroes compete on SPOTV and get to enjoy front row seats to international sporting events such as BWF World Tour & Major Events, FIM MotoGP World Championships, FIM World Superbike Championships, World Table Tennis, The … [Read more...] about SPOTV expands its reach in Hong Kong with Now TV launch