Pro Direct Group, one of the UK’s leading sports retail and media businesses and home to SoccerBible, has made a strategic investment in LIFEJACKET, the digital football culture platform founded by former Soccer AM star John Fendley (‘Fenners’) produced by Sharp House Digital Media. The partnership sees Pro Direct Group take an equity stake in LIFEJACKET and a seat on the board, with Pro Direct’s Adrian Lake joining as a director. The investment is intended to support LIFEJACKET’s next phase … [Read more...] about Pro Direct Group invests in LifeJacket, the digital channel from John Fendley and Sharp House