Tesco Ireland and creative agency, Rothco, launch the first commercial in part of a new three-year campaign that will form an ambitious new repositioning for Tesco Ireland. Following on from the successful Christmas campaign Here’s to the Hosts, Family Makes Us Better will put authentic family life at the heart of the Tesco business. The campaign launches with a 60” TV commercial about Irish family life, which is at once poetic and every day, inviting the audience to picture their … [Read more...] about Tesco Ireland and Rothco launch ‘Family Life’