Tokyo - The New Media Group, KK (TNMG) parent company of IPTV platform World On-Demand, has announced that it has reached a carriage deal for Vision Asia, the first community media TV channel devoted to the lives and events of Middle Asian communities living across East Asia. The new channel will include live coverage of major regional events and activities, news, religious festivals coverage, documentary stories, as well as music video and recorded shows. Kamal Adhikari, director of NewITV and … [Read more...] about The New Media Group launches Vision Asia channel
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Call for entries for the International Digital Emmy Awards at MIPTV 2009
Paris/New-York - Reed MIDEM and the International Academy of Television Arts & Sciences (IATAS) announced the launch of the fourth International Digital Emmy Awards (IDEA), to take place at MIPTV (30 March - 3 April, 2009 Cannes). The call for entries runs until 12 January 2009. The International Digital Emmy Awards are recognizing excellence in content created and designed for viewer interaction and/or delivery on a digital platform (interactive TV, mobile, internet, etc.) originating outside … [Read more...] about Call for entries for the International Digital Emmy Awards at MIPTV 2009
Launch of Li TV channel
Petaling Jaya - I.Star Ideas Factory, a subsidiary of I.Star which is part of the Malaysian media group Star Publications (Malaysia) Berhad and Forcast Berton, a company with common controlling shareholders and directors as Juita Viden Sdn Bhd announced the signing of a memorandum to form Li TV Asia Sdn Bhd. The company will launch its first pan regional lifestyle channel, Li in the first quarter of 2009. Li, a regional television channel, will encompass a complete package of lifestyle elements … [Read more...] about Launch of Li TV channel
Nexon generation gaming
with rapid, worldwide improvement of internet penetration and overall environment surrounding the online industry, the online game market has consistently grown to a market size estimated at over US$8.5 billion as of 2008, accounting for 9.9 percent of the world’s entire gaming market. Online gaming is increasingly being recognized as a next-generation media platform that any player in the entertainment space or from traditional media would be wise to leverage. Described as a … [Read more...] about Nexon generation gaming
Cambodia rising
Cambodia’s TV broadcast industry, having been static over the past decade, is seeing slow but steady change. Broadcast access to Cambodia’s mobile network and venturing into new programming has placed CTN as a front runner in a tightly competitive broadcasting industry. Now as market leader, the challenge is to stay at the front. “At the moment there are seven TV stations (in Cambodia) and we’re about to launch a second free to air channel in January,” Felgate told … [Read more...] about Cambodia rising
Olympic sponsors’ medal tally
sponsors constantly question the effectiveness of their investments in event sponsorships and the effect it has on their brand equity, revenue growth, profitability and market share. Sponsors face the difficulty of quantifying, within reasonable time after the sponsorship event, the potential benefits of their investments. Most studies on sponsorship effectiveness are about awareness of sponsoring brands among consumers, and some studies go as far as measuring the impact on consumer attitudes … [Read more...] about Olympic sponsors’ medal tally