Beijing – ViDeOnline Communications, Ltd. (VDO), a video networking company, has won exclusive rights to package and create video advertisement partnerships for CCTV.com for live and VOD online channels video streaming broadcasts of the Beijing 2008 Olympic Games. Under the agreement, CCTV.com will use VDO’s O8 intelligent ad insertion network to deliver targeted online advertisements for the Beijing 2008 Olympic Games for Mainland China and Macao SAR coverage. CCTV is China’s … [Read more...] about VDO nets rights to advertising packages for CCTV’s Olympic web broadcasts
format sales
WWE Smacks Down Under
Sydney – World Wrestling Entertainment (WWE) is expanding its presence into Asia Pacific with a regional headquarters to be set up in Sydney. WWE has also promoted Jonathan Sully as president, Asia Pacific, to be responsible for establishing the office. He has also appointed Ed Wells as general manager for Japan. Sully was formally based in London where he was SVP, international marketing, WWE, and Wells was previously with Nickelodeon Japan. WWE’s weekly TV programming is broadcast … [Read more...] about WWE Smacks Down Under
SingTel scores 2009-2012 UEFA Champions League and Cup rights
Singapore – SingTel has taken exclusive media rights including mobile, Internet and pay TV rights to the UEFA Champions League and UEFA Cup European football competitions from 2009-2012. Both competitions have been broadcast on ESPN and STAR Sports channels packaged by ESPN STAR Sports (ESS), currently carried on StarHub Digital Cable. SingTel is planning to stream UEFA Champions League and Cup games live and on-demand on its IPTV service mio TV, through the Internet via its IDEAS portal … [Read more...] about SingTel scores 2009-2012 UEFA Champions League and Cup rights
MarVista seals slew of programming deals
Los Angeles – MarVista Entertainment has closed a slew of programming sales with international broadcasters ahead of MIPTV. In Asia, MarVista closed a pan-regional deal with Real Networks for six new movie titles including The Sasquatch Dumpling Gang starring Justin Long; comedy Rockin’ the House featuring William Lee Scott; drama movie series Inspector Mom and thrillers Terrorist Next Door and Enemy Within. A second pan-Asian agreement was inked with HBO Asia for Burbank Animation … [Read more...] about MarVista seals slew of programming deals
Distraction’s Dirty Rotten Cheater heads to China
Montreal – Distraction has closed its first Chinese deal with Beijing New Century Media for Dirty Rotten Cheater, a game show format that combines strategy and cheating. Dirty Rotten Cheater is based on deception and double-crossing as six players compete to answer a series of questions. The monetary returns vary with the level of difficulty of the questions. A ‘Cheater’ will be planted in the group with all answers fed to the player and contestants will have to expose the … [Read more...] about Distraction’s Dirty Rotten Cheater heads to China
Endemol Int’l unveils MIPTV format slate
Hilversum - Endemol International has unveiled the slate of formats to be available for the first time at MIPTV 2008. The Best Years of Our Lives is a history-based variety format that pits members of two generations against each other. Endemol Italy’s production of the show took top ratings on Rai Uno in Italy. From Endemol UK are factual entertainment formats Real Women and Supersize vs. Superskinny. The former sees a celebrity challenging stereotypes as average women are placed into … [Read more...] about Endemol Int’l unveils MIPTV format slate