Hong Kong – Online advertising expenditure in Hong Kong reached HK$172million (US$22.1million) in Q1, 2008 as more than 1,000 advertisers promoted their brands online with more than 2,800 advertising campaigns which generated over 5.5billion ad impressions in the first three months of the year according to Nielsen Online’s AdRelevance report. By category, Computers & Electrical led ad expenditure at 17% of the total online advertising pie, followed by Finance at 15%, Education & … [Read more...] about Online ad spend in Hong Kong exceeds US$22million for Q1, 2008
avod news
FOX8 to search for Australia’s Football Superstar
Australian pay-TV channel FOX8 will debut Football Superstar, an eight-part talent search reality TV series from June 2008. The series is being produced by North One Television Australia and is sponsored by Kellogg’s Nutri-Grain to unearth Australian football talent and offer development opportunities to help the selected player progress to a professional football career. The first Australian TV series of its kind, Football Superstar will be hosted by Brian McFadden with the winner to be … [Read more...] about FOX8 to search for Australia’s Football Superstar
Bringiton, Nokia and ShineReveille team for Play Us
Swedish media firm Bringiton has partnered with Nokia’s N-Gage mobile gaming platform globally for youth multi-platform series Play Us which has been sold by distributor ShineReveille International to networks in nine countries including the Philippines, France, Portugal, Spain, Sweden, Norway, Denmark, Finland, and Brazil. Aiming to take gaming to a wider audience, the Play Us (www.playus.tv) format integrates TV, the Internet and mobile platforms as the multi-platform series follows a … [Read more...] about Bringiton, Nokia and ShineReveille team for Play Us
IOL Netcom debuts IPTV service in India with Verimatrix content security
Singapore/Mumbai – Broadband Internet service provider IOL Netcom has launched India's first on-demand IPTV service in Mumbai, Kolkata and Bangalore, available to more than 250,000 subscribers, using Verimatrix’s content security technologies. IOL Netcom is expecting the expansion of content delivery options to PC to help customer acquisition, reduce installation resources and fulfill the entertainment on-demand promise. Premium content including movies from IOL Netcom’s … [Read more...] about IOL Netcom debuts IPTV service in India with Verimatrix content security
Viacom 18 Media to add Colors to Hindi GE in India
Bangkok/Singapore/Hong Kong – Viacom 18 Media Pvt Ltd, a JV between Viacom and Network18 will launch Colors, a Hindi general entertainment channel in India from July 2008. The channel will leverage Viacom’s expertise in content creation and building entertainment brands with Network18’s experience in media businesses in India across various platforms. To be led by Rajesh Kamat, chief executive officer – Colors, the new channel promises to offer an “entire spectrum … [Read more...] about Viacom 18 Media to add Colors to Hindi GE in India
NBCU channel launches still ‘on track’
Singapore - NBCU's SCI FI channel and Universal channel launches for Asia are all on track with announcements expected in the coming months. "It is a marathon though, not a sprint. We're here for the long term and want to make sure that we get things right at launch," says Raymund Miranda, managing director, NBC Universal Global Networks Asia Pacific. "April 1 2008 we launched SCI FI Japan, which is now in its first month of operation. The feedback we've received from both the press and viewers … [Read more...] about NBCU channel launches still ‘on track’