Singapore - BBC World News has boosted its audience in India by over 20 percent, after signing a major new deal with Sun Direct that takes the channel’s overall India distribution to around 22 million. The new arrangement, which begins this month, will see the BBC’s international, commercially-funded channel placed on the Basic pack on Sun Direct’s platform. This will mean the channel is now available to the entire spectrum of Sun Direct viewers, which numbers close to 5 … [Read more...] about BBC World News takes India distribution to 22 million with Sun Direct Partnership
Channel: Genre
NHK merges NEP, MICO
Tokyo - NHK’s international business arm, Media International Corporation (MICO), is to merge with NHK’s main program-making subsidiary, NHK Enterprises, Inc., (NEP). The MICO-NEP merger is part of NHK’s reorganization of its affiliates to strengthen the NHK group’s international operations. NEP produces programs in a wide range of genres and forms the core of NHK’s domestic content business. MICO has a record of success in marketing NHK programs overseas and in … [Read more...] about NHK merges NEP, MICO
Discovery Networks Asia – Pacific launches Science and Turbo in India
New Delhi - Discovery Networks Asia-Pacific announced the launch of Discovery Science and Discovery Turbo, both new to India. The channels will initially air on the Tata Sky DTH platform, but will soon be available on both analog and digital platforms across the country. Broadcast in English, the 24-hour channels will bring a wide range of compelling, distinct and ground-breaking content. The launch of Discovery Science and Discovery Turbo takes Discovery's portfolio offering in India to five … [Read more...] about Discovery Networks Asia – Pacific launches Science and Turbo in India
StarHub cements Fox relationship, appeals to Chinese auds ahead of EPL loss
Singapore - StarHub is boosting offerings ahead of its loss of the English Premier League soccer and the ESPN Star Sports channels later this year. Over the Chinese New Year period, from noon on February 13 to midnight on February 15, StarHub TV customers can view more than 100 channels for free, while all viewers will enjoy free previews of Chinese blockbusters on Channel 01 from February 12 to 28. The addition of 3 more Fox International Channels - Fox (channel 132), featuring US TV series; … [Read more...] about StarHub cements Fox relationship, appeals to Chinese auds ahead of EPL loss
StarHub TV to launch three new channels under FOX umbrella
Singapore - Starting 1 February, StarHub TV will launch three new channels under FOX International Channels (FIC). The new additions are - FOX, tvN, and Nat Geo Music. These three channels will initially be made available free to all StarHub TV subscribers via its respective channels for a month, starting 1 February 2010. Additionally, the 24-hour wildlife channel - Nat Geo Wild will be reoffered as part of StarHub’s Basic Education group. … [Read more...] about StarHub TV to launch three new channels under FOX umbrella
Fox International Channels quick to exploit Golden Globes kudos
Fox Int'l Channels (FIC) were quick to exploit the marketing potential of Golden Globes awards for key shows airing on its channels in Asia. With the Awards show having aired live in Asia on Star World the morning of 18 January, ad breaks in the primetime repeat telecast were fully exploited to cross-promote Globe-winning content on FIC's wide GE portfolio of channels. Ad breaks immediately following the announcement of key TV awards contained promos for that show on a sibling Fox Int'l channel. … [Read more...] about Fox International Channels quick to exploit Golden Globes kudos