Educational programming has always been a staple in the Asia media landscape, and opportunities for this genre are ripe across the region. Some of the programs are supported by commercial entities, some by government agencies and other a combination of both,” says Ling Sze Gan, content sales, Asia, AETN International. Gan says educational content is in demand particularly in countries where the culture of learning is high and robust, and the population is hungry for knowledge. … [Read more...] about Education or edutainment?
Channel: Content
KidsCo eyes break-even
Australia becomes KidsCo market number 59, in just over two years since its launch, as the children’s TV network joins the FoxTel platform in time for the summer holidays. KidsCo will be launching a new dedicated feed for Australia, having chosen RRsat to provide playout and uplink services, as well as to distribute the channel to the Foxtel DBS platform via Asiasat 5. KidsCo is also looking to leverage RRsat’s Global Network to provide additional playout to Western and Eastern … [Read more...] about KidsCo eyes break-even
Focus on Formats
Morning 10.15am – 11am Session 1 – Keynote address by Rob Clark, Global Head of Entertainment, FremantleMedia, one of the largest creators and producers of entertainment brands in the world. Rob joined FremantleMedia’s Worldwide Entertainment division in 2003 and has managed a number of the company’s most successful global roll outs including Got Talent, The X Factor, The Farmer Wants a Wife, The Apprentice, Hole in the Wall, Let’s Dance, and Take Me Out as well as … [Read more...] about Focus on Formats
Best of British
Talking to Television Asia Plus at MIPCOM 2009, BBC Worldwide’s managing director of global TV sales Steve Macallister described the market as having a very good vibe, with plenty of people coming to Cannes with an interest in doing business – compared to the air of accountability at MIPTV in April. He outlined the three main emphases for the Asia Pacific region, starting with the increase of BBCW’s format licensing and format production business in the region. “In … [Read more...] about Best of British
CASBAA 2009
According to CASBAA, the multi-channel TV industry is more competitive than ever, with a major focus on growing business while navigating the new world of online media and digital content. The mantra that pay-TV is largely recession-proof has been put to the test this year, said Jack Wakshlag, chief research officer of Turner Broadcasting in the US. “Cable networks are experiencing less negative impact than print and the traditional broadcast networks despite the current challenging … [Read more...] about CASBAA 2009
Yahoo!’s take on Spikes Asia 2009
Spikes was the region’s first shot at an Asian Advertising and Awards Festival. It was brave, inspiring, fun – the three reasons I entered this business in the first place. For those of you who couldn’t make it, I want to share my personal highlights as a delegate, a sponsor and a fan of creativity. The three-day festival was a unique opportunity to step back, stop and think about the marketing industry and its challenges in Asia. My key take-away was this: with online … [Read more...] about Yahoo!’s take on Spikes Asia 2009