Singapore - MediaCorp confirmed last week that it has put in an offer to telecast the four key World Cup matches on its free-to-air channels. These are the opening game between host South Africa and Mexico on June 11, the semi-finals on July 6 and 7, and the final on July 11. MediaCorp is at present waiting for FIFA's response, and according to reports, there is no specific FIFA ruling for any match to be provided free-of-charge to any broadcaster nor is there a mandate for any match to be aired … [Read more...] about Key World Cup matches on Singapore’s FTA?
Channel: Content
MediaCorp appoints new Head of OOH media
Singapore - MediaCorp announced the appointment of Thomas Ang as head, OOH media with immediate effect. With 20 years of management experience in OOH (out-of-home) media, sponsorship and events, Ang has held key appointments in several OOH media/events companies. His last appointment, prior to joining MediaCorp, was MD EC-Ad Media (Macau). Ang will report to Shaun Seow, MediaCorp deputy CEO (News, Radio, Interactive & Print). … [Read more...] about MediaCorp appoints new Head of OOH media
Fox International Channels quick to exploit Golden Globes kudos
Fox Int'l Channels (FIC) were quick to exploit the marketing potential of Golden Globes awards for key shows airing on its channels in Asia. With the Awards show having aired live in Asia on Star World the morning of 18 January, ad breaks in the primetime repeat telecast were fully exploited to cross-promote Globe-winning content on FIC's wide GE portfolio of channels. Ad breaks immediately following the announcement of key TV awards contained promos for that show on a sibling Fox Int'l channel. … [Read more...] about Fox International Channels quick to exploit Golden Globes kudos
StarHub collaborates with Cable TV content partners & major handset vendors; adds four more premium Cable TV channels to mobile TV offering
Singapore - StarHub announced the launch of an enhanced mobile TV application on major smartphone platforms such as Android, BlackBerry and Windows Mobile in partnership with several handset vendors, including Acer, HTC, LG, Motorola, RIM, Samsung and Sony Ericsson. It will be made available on other platforms - iPhone and Nokia Symbian - by the first quarter of this year to cater to the growing number of smartphone users in Singapore. StarHub's new mobile TV client provides users with … [Read more...] about StarHub collaborates with Cable TV content partners & major handset vendors; adds four more premium Cable TV channels to mobile TV offering
Metan Development Group unveils distribution deals for 10 leading online portals in China
Los Angeles - As part of its multiplatform global expansion strategy, Metan Development Group (Metan) will launch its premier content on 10 of China's top online portals beginning January 2010, adding 360 million Chinese netizens to its program reach. The announcement was made by Metan's president/CEO Larry Namer. "Since our soft launch in October, an estimated millions of online viewers have watched Metan's Hello! Hollywood segments," said Namer. "We're excited about this month's addition of … [Read more...] about Metan Development Group unveils distribution deals for 10 leading online portals in China
MediaCorp appoints new Head of OOH media
Singapore - MediaCorp announced the appointment of Thomas Ang as head, OOH media with immediate effect. With 20 years of management experience in OOH (out-of-home) media, sponsorship and events, Ang has held key appointments in several OOH media/events companies. His last appointment, prior to joining MediaCorp, was MD EC-Ad Media (Macau). Ang will report to Shaun Seow, MediaCorp deputy CEO (News, Radio, Interactive & Print). … [Read more...] about MediaCorp appoints new Head of OOH media