Singapore - BBC announced the commission of its ‘India Election Train' - a multiplatform, multilingual initiative - delivering international audiences a diverse range of news from across India, during the run-up to the country's General Election in May. From April 25 - May 13, reporters from the BBC Global News division will travel through India by train, looking into what Indians want from their General Election and the key matters surrounding it. On board the train will be reporters from … [Read more...] about BBC commissions India Election Train
Channel: Broadcaster
MediaCorp appointed official media partner for Shanghai World Expo 2010
Singapore - MediaCorp has been appointed official media partner for the Shanghai World Expo in 2010. Channel NewsAsia will be the platform to broadcast the events and activities of the Expo, expected to be one of the largest events on the global calendar next year, to 22 territories in Asia. The channel will also provide concerted news coverage and special reports of the activities related to the mega exposition, in a year-long commitment. Song Chao, deputy director of the propaganda department … [Read more...] about MediaCorp appointed official media partner for Shanghai World Expo 2010
Channel NewsAsia presents a reality business series in co-production with China Multimedia Networks
Singapore - A 13-part series, Sun-Tzu: War on Business, produced in partnership between Channel NewsAsia and China Multimedia Networks (CMMN), and supported by Media Development Authority of Singapore (MDA) will debut in January 2010 on Channel NewsAsia International and thereafter, distributed worldwide by BBC Worldwide. Sun-Tzu's Art of War is seen as an ancient codex that holds the secret to winning wars. The reality series will feature a different company each week as it undergoes the … [Read more...] about Channel NewsAsia presents a reality business series in co-production with China Multimedia Networks
Channel NewsAsia presents a reality business series in co-production with China Multimedia Networks
Singapore – A 13-part series, Sun-Tzu: War on Business, produced in partnership between Channel NewsAsia and China Multimedia Networks (CMMN), and supported by Media Development Authority of Singapore (MDA) will debut in January 2010 on Channel NewsAsia International and thereafter, distributed worldwide by BBC Worldwide. Sun-Tzu’s Art of War is seen as an ancient codex that holds the secret to winning wars. The reality series will feature a different company each week as it … [Read more...] about Channel NewsAsia presents a reality business series in co-production with China Multimedia Networks
Branded content gets Ugly in Asia
A story about a nerdy teen with oversized glasses, tram-track braces and frumpy clothes is an unlikely way for any company to promote its brands, let alone the world’s second largest advertiser. But Ugly Betty, a comedy drama adapted from a Columbian telenovela for Chinese audiences, is turning a handsome profit for the packaged goods giant that funded it, Unilever. The first series of Ugly Wudi, as it’s named in China, launched in September last year. It attracted 73 million viewers … [Read more...] about Branded content gets Ugly in Asia
China in focus
As the dust settles on the dramatic events of 2008, China’s TV industry is getting back down to business as usual, The Beijing Olympics is now starting to recede into memory, and broadcasters are again focusing on the nitty-gritty business of catering to the world’s largest TV market by audience. Around 96.95 percent of China’s 1.3 billion-strong population can receive TV signals, mainly via basic free-to-air cable services. A total of 163 million households are connected to … [Read more...] about China in focus