The youth segment of audiences worldwide holds arguably the greatest potential in terms of increasing disposable income levels as well as access to social networks and communities which form the basis of viral marketing and pop culture. While advertisers and marketers are all too keen to tap into these demographic assets, the youth segment remains among the most challenging to attract to television. Dynamic, mobile and technophile, teenagers are characterized by their short attention span and … [Read more...] about Youth nation
Platforms
Land of rising opportunity
Speaking at a media breakfast to announce TV Man Union Inc.’s collaboration with FremantleMedia, chairman and CEO of TV Man Union Inc., Yutaka Shigenobu said that Japanese media is in a constant stage of change. “With the transition to digital terrestrial broadcasting in 2011, the way we produce and broadcast programming will diversify more than ever before. Relations between foreign and Japanese programmers and producers will become even more important,” said Shigenobu. … [Read more...] about Land of rising opportunity
Tuning in to music matters
The music business in the digital era of today faces a host of challenges not dissimilar to those encountered by an audiovisual content market that is moving increasingly towards digital distribution over new media platforms. Efforts and solutions offered by players in the music industry to tackle problems such as piracy and cross-platform licensing issues, as well as new business models, may well serve as a point of reference for those tackling similar problems in the audiovisual content … [Read more...] about Tuning in to music matters
NHK-led Japan Consortium wins Japanese broadcast rights for 2010, 2012 Olympics
Lausanne, Switzerland – Japan Consortium, an association of pubcaster NHK and the National Association of Commercial Broadcasters in Japan (NAB) has clinched Japanese broadcast rights for the Vancouver 2010 and London 2012 Olympic Games for ¥32.5billion (US$310.8million). The Japan Consortium was selected by the International Olympic Council (IOC) for its capacity to reach the widest audience on multiple broadcast platforms including free-to-air TV, pay-TV and digital media including the … [Read more...] about NHK-led Japan Consortium wins Japanese broadcast rights for 2010, 2012 Olympics
hanarotelecom sued for alleged sale of subscribers’ information
Seoul – A group of subscribers has commenced collective legal action against Korean telco hanarotelecom for alleged unauthorized sale of subscribers’ personal information. 20 former and current employees including hanarotelecom’s former CEO are facing charges of transferring 83.5 million pieces of personal data including addresses, social security numbers and telephone numbers to some 1,000 telemarketing firms between January 2006 and December 2007. According to local media … [Read more...] about hanarotelecom sued for alleged sale of subscribers’ information
hanaTV crosses 900,000 subscribers mark
Seoul – hanarotelecom’s IPTV service hanaTV has reached a subscription base of 900,000 to lead the South Korean IPTV market in subscriptions, ahead of rival KT’s Mega TV service which registered 567,230 subscribers as of March 2008. Quarterly revenue for Q1 2008 from hanaTV came up to KRW21.3billion (US$21.3million). hanarotelecom posted Q1 2008 revenues of KRW493billion (US$491.5million), a 9.3% increase year-on-year and a 0.9% increase quarter-on-quarter. Revenue growth was … [Read more...] about hanaTV crosses 900,000 subscribers mark