2020 was a subdued year for television advertising, leading to a decline in total Ad Volumes across the year despite the record stay-at-home rise in viewership. 2021 has bounced back with a substantial double-digit spike, delivering an all-time high of 1824 million seconds of Ad Volumes during the year. This translated into a 22% and 18% growth over 2020 and 2019, respectively. The Top 10 advertisers accounted for 780 million seconds of Ad Volumes, and the Next 40 accounted for 340 million … [Read more...] about BARC THINK report: TV ad volumes post double-digit growth in 2021 over previous 2 years
Platforms
Discovery, Inc. to launch new free-to-air channels ‘eden’ and ‘Rush’ in New Zealand
Kiwis can look forward to a whole new slate of free entertainment when Discovery’s new free-to-air channels eden and Rush launch on Monday, 21 March in New Zealand. Alongside Three, ThreeNow, HGTV and Bravo, Kiwis will be spoiled with more free content than ever before. Glen Kyne, Senior Vice President and General Manager ANZ said, “We’re delighted to launch two new free-to-air channels in New Zealand, delivering on our promise to bring more great entertainment to Kiwi audiences. eden and Rush … [Read more...] about Discovery, Inc. to launch new free-to-air channels ‘eden’ and ‘Rush’ in New Zealand
Singapore court orders largest block of illegal streaming sites in Singapore
The Asia Video Industry Association’s Coalition Against Piracy (CAP) commends the Singapore High Court for granting an Order to block 30 illegal streaming sites and almost 150 associated domains responsible for the distribution of considerable quantities of illegally streamed content in Singapore. The Order was obtained by CAP members, BBC Studios, Discovery Communications, LaLiga, the Premier League and TVB International against illegal streaming sites that were offering access to some of … [Read more...] about Singapore court orders largest block of illegal streaming sites in Singapore
‘South Asia: A Look at India’s Content Space’ webinar recap: Simran Hoon of The Q identifies gaps in the free-to-air market
There are plenty of opportunities in India’s free-to-air market but how can new players tap into this huge market? Simran Hoon, Chief Executive Officer of youth-focused general entertainment channel, The Q, delivered a presentation on January 20 at Television Asia Plus’ recent webinar, “South Asia: A look at India’s Content Space,” where she talked about India’s free-to-air (FTA) space and identified the gaps and opportunities in the market. According to Simran, the Indian FTA market is … [Read more...] about ‘South Asia: A Look at India’s Content Space’ webinar recap: Simran Hoon of The Q identifies gaps in the free-to-air market
‘The Wall Duet’ creates a buzz in the Netherlands and Brazil
The Wall Duet’s first international adaptation in Vietnam has VTV3 picked up season 2, following the great success of season 1 created by Dong Tay Promotion, a leading production company in Vietnam. The format has also landed in new markets. The second international adaptation is produced and broadcast as The Wall Duet Brasil on the top 2 TV Channel in Brazil, SBT. Since its first premiere, The Wall Duet Brasil has gained popularity among audiences and a greater rating performance of its … [Read more...] about ‘The Wall Duet’ creates a buzz in the Netherlands and Brazil
Astro thanks customers with free previews of all movies and Korean channels
In appreciation of its wins at the Putra Brand Awards 2021, Astro will offer a free preview of all its Movies and Korean channels on TV and Astro GO to all Astro customers from 29 January to 6 February 2022. Henry Tan, Group Chief Executive Officer of Astro said, “We are thrilled to be voted by Malaysians as their top media brand once again. This year, it is even more special for us as we received not one but FOUR awards -- Platinum for Astro, Silver for Go Shop, and two Silver for radio, ERA … [Read more...] about Astro thanks customers with free previews of all movies and Korean channels