Mumbai– Multi Screen Media (MSM) rebrands as Sony Pictures Networks (SPN). The announcement came as the channel operator celebrated its 20th anniversary in India. A division of Sony Pictures Entertainment, SPN is a leading operator of television networks in India including Sony Entertainment Television (SET), MAX, MAX2, SAB, PIX, AXN, AATH, MIX, SIX, KIX and LIV. NP Singh, CEO of SPN, says, “As MSM, we’ve served television audiences worldwide for the last 20 years, during which … [Read more...] about MSM rebrands as SPN
Platforms
Gaumont appoints new VP
London– Gaumont Television hires Nicola (Nikki) Andrews to the newly created position of Vice President, Distribution. Reporting directly to Erik Pack, President of International Distribution for Gaumont Television, Andrews will be based in London and be responsible for selling the company’s line-up of children’s programming into the U.S., Canada and Western Europe. She will too be selling all of Gaumont’s programming into Benelux. Andrews has been working within … [Read more...] about Gaumont appoints new VP
Viacom18 names new head
Viacom18 announced the appointment of Ferzad Palia as the head of Youth Entertainment with immediate effect. In his new role, Ferzad will be heading MTV and Pepsi MTV Indies, in addition to his existing duties as head of English Entertainment which includes Vh1, Comedy Central and COLORS Infinity. “It’s a new and exciting role for me and I’m really looking forward to creating interesting brand customizations for the youth demographic while driving growth for both youth and … [Read more...] about Viacom18 names new head
News leader revealed
According to the latest Ipsos Affluent Survey, CNN is revealed as the number one international TV news brand in daily, weekly and monthly reach across Asia-Pacific. Highlights include: CNN is the #1 TV news network 29% monthly, 20% weekly and 7% daily reach At least 50% ahead of next news network CNN is #1 in exclusive TV reach 3+ times greater exclusive TV reach* than any other international news channel CNN is the #1 multiplatform news brand 35% monthly reach 35% greater than next news … [Read more...] about News leader revealed
ABS-CBN rules ratings
According to recent data from Kantar Media, ABS-CBN remains to be the most watched TV network in the country among urban and rural homes, with an average national audience share of 42% vs. rival network GMA’s 38% (combined last October). On primetime, ABS-CBN hit 50% average audience share nationwide, translating into a 19 point lead over GMA 7’s 31%. FPJ’s Ang Probinsiyano led the most-watched programs in the country, with an average national TV rating of 39.4%, followed by … [Read more...] about ABS-CBN rules ratings
Youku Tudou teams up with Mirriad
Singapore– Youku Tudou, Inc. (NYSE: YOKU) and Mirriad Advertising Ltd have entered a long-term exclusive collaboration arrangement in China. In this alliance, Youku Tudou will connect Chinese and international brands with Mirriad’s technology on its platform, creating new, prime ad inventory immediately at scale. Mirriad will offer to Youku Tudou a number of new, premium advertising opportunities within its entertainment and media ecosystem, enabling advertisers to digitally insert … [Read more...] about Youku Tudou teams up with Mirriad