Singapore – MediaCorp’s OOH Media rolled out additional 20 Opti-Prime locations in city fringe and suburban areas, owning a total of 40 Opti-Prime locations including the Orchard and city areas. According to Nielsen SOAR, OOH Media’s networks are able to reach out to more than 90% of PMEBs, youths, women, men and parents. These would be further reinforced with the additional Opti-Primes at populous locations, with high traffic of people transiting to and from where they live, … [Read more...] about OOH Media doubles Opti-Prime locations
Ratings
The Promise’ hits big on PH TV
ABS-CBN scored another primetime hit on Philippine TV with its modern retelling of the classic love story between Angelo and Yna in the 2015 remake of the worldwide hit series Pangako Sa ’Yo (The Promise). Fifteen years after its original version aired on ABS-CBN, Pangako Sa’Yo made a grand comeback on 25 May and hit a national TV rating of 34%, or more than double that of its rival programme, which only got 15%. Data from Kantar Media also showed that it was the most watched … [Read more...] about The Promise’ hits big on PH TV
Forevermore’ finale scores highest rating
It's a finale that will forever be remembered on Philippine television as hit romantic drama Forevermore bid goodbye on-air with more than half of Filipino viewers nationwide tuning in to it on 22 May. According to data from Kantar Media, Forevermore got a national audience share of 63% vs its rival programme with only 26%. The ABS-CBN-produced series also scored a national TV rating of 39.3% overnight, the highest recorded national TV rating on Philippine television so far for this year. The … [Read more...] about Forevermore’ finale scores highest rating
Device-enabled kids assert their influence in the household
Hong Kong – Kids in Southeast Asia have greater online access through mobile and tablet devices than ever before, but television remains the most popular media, research study from Turner Asia Pacific has revealed. The New Generations survey – commissioned by the media company known for its kids’ brands Cartoon Network, Boomerang and Toonami – analyses the behaviour and spending power of the region’s youngest consumers. Findings from the 2015 edition shows that … [Read more...] about Device-enabled kids assert their influence in the household
Brazil Avenue’ to air in Thailand
After delighting more than 130 countries around the world, the global phenomenon Brazil Avenue is coming to Thailand. The hit show, which is Globo's licensing record holder, has just been licensed to Media Plex, a cable channel with a profile aimed at female audiences. It is the first time for the channel to show a Globo telenovela. Brazil Avenue will be dubbed into Thai and is set to debut in the 5.30pm timeslot. The telenovela has already won over Asian audiences when it was licensed to two … [Read more...] about Brazil Avenue’ to air in Thailand
ABS-CBN leads in ratings
ABS-CBN kept its stronghold in national TV viewership for the month of April with an average audience share of 42%, or five points higher than GMA’s 37%, based on data from Kantar Media. Your face sounds familiar Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the … [Read more...] about ABS-CBN leads in ratings