Singapore – Da Vinci Media GmbH today announced the launch of the knowledge-focused edutainment video on demand block, Da Vinci Learning, on StarHub’s online streaming service StarHub Go. The Germany headquartered educational media company has partnered with StarHub to launch the dedicated educational video on demand block which aims to inspire kids 6-10 and parents alike in the joys of learning about the world around them. Da Vinci Learning is now available on StarHub Go’s Go … [Read more...] about Fulfilling Demands for Family Edutainment
Marketing Trends
Quran Hidayah selects Globecast
Paris − Globecast has been selected by Quran Hidayah International Network to provide a comprehensive suite of playout and distribution services for its launch of 40 channels around the world. Quran Hidayah is based on readings of The Noble Quran in multiple languages, the largest network to broadcast the Noble Quran with 40 channels in total (across 30 languages) being distributed by Globecast. Digital Media has been working with Quran Hidayah International Network to create these … [Read more...] about Quran Hidayah selects Globecast
ZEEL announces acquisition of Sarthak Entertainment Pvt Ltd
Mumbai − Further strengthening its already dominant line-up of regional channels, Zee Entertainment Enterprises Limited (ZEEL) hereby announced in principle decision to acquire 100% equity stake in Sarthak Entertainment Pvt Ltd which operates ‘Sarthak TV’, the number 1 GEC in Odia language. The acquisition shall be from current shareholders of Sarthak Entertainment Private Limited, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of … [Read more...] about ZEEL announces acquisition of Sarthak Entertainment Pvt Ltd
UPI Korea chooses Branded Mini-Games for Pixels
Universal Pictures International (UPI) Korea has chosen to partner with Branded Mini-Games to promote their movie Pixels in Korea. Using the Branded Mini-Games platform, UPI Korea will employ a customised, signature mini-game to create interest and hype in the marketing and promotions for the Hollywood movie. Due for its United States release in July, the movie is headlined by leading Hollywood stars including Adam Sandler, Kevin James and Peter Dinklage. Pixels is a film by Sony Pictures … [Read more...] about UPI Korea chooses Branded Mini-Games for Pixels
Ten Sports unveils its New Network Logo
Mumbai − As the Indian national cricket team embarks on a new journey to Zimbabwe with #TheNewBlue led by Ajinkya Rahane, Ten Sports unveiled the new Network Logo at the stroke of midnight on 10 July. The network launch is the first phase of the branding exercise where all existing channels are consolidated under the umbrella of Ten Sports Network. A new identity has been created for the network logo which was revealed at the first hour of 10 July. The new network logo flaunts the elements … [Read more...] about Ten Sports unveils its New Network Logo
National Geographic teams up with Emirates
Hong Kong –– National Geographic Channel (NGC), part of the FOX International Channels (FIC) network, has launched a comprehensive travel feature, designed for Emirates as part of an integrated marketing campaign titled Be There. The travel feature is a series of vignettes about seven Emirates ‘Globalistas’ and is at the centre of the Be There campaign, with additional complementing on-air marketing and social media elements. Emirates Globalistas are staff … [Read more...] about National Geographic teams up with Emirates
