Hong Kong – TVB is launching a news app in the third quarter this year to increase its mobile presence and mobile ad revenue. The company, which reported an interim profit of HK$850 million for the first half of 2012, recently began monetising its myTV mobile platform through in-stream video ads. According to the company, ad revenue grew by 54% for the first half of 2012 compared to the same period last year. This increase is largely attributed to in-stream video ads, wallpaper ads and … [Read more...] about TVB continues mobile expansion
Marketing Trends
Hunger Games trilogy becomes best-selling book series on Amazon.com
Seattle – Amazon.com, Inc. announced that the Hunger Games trilogy has outsold the seven-book Harry Potter series, making Suzanne Collins’ three-part saga the best-selling book series of all time on Amazon.com, taking into consideration print and Kindle book sales combined. Sara Nelson, Editorial Director of Books and Kindle, Amazon.com, said, “Interestingly, this series is only three books versus Harry Potter’s seven, and to achieve this result in just four years is a … [Read more...] about Hunger Games trilogy becomes best-selling book series on Amazon.com
DreamWorks, Twentieth Century Fox announce new distribution deal
Glendale, California – DreamWorks Animation SKG Inc. has entered into a new five-year distribution agreement with Twentieth Century Fox. Under the terms of the agreement, Fox will assume certain marketing and distribution responsibilities in both domestic and international markets for all animated feature films produced by DreamWorks Animation for release in 2013 through 2017. Fox will receive a distribution fee on worldwide theatrical and home video gross receipts as well as on … [Read more...] about DreamWorks, Twentieth Century Fox announce new distribution deal
Stars align at the StarHub TVB Awards 2012
Singapore – Drama series Ghetto Justice and When Heaven Burns were the biggest winners at the StarHub TVB Awards 2012, held at the Marina Bay Sands Expo and Convention Centre on Saturday, 18 August. A total of 30 awards were presented. Ghetto Justice won the inaugural Singapore Media’s Favourite Drama award and When Heaven Burns was named My Favourite TVB Drama. The leads of both dramas were also honoured, with Ghetto Justice’s Myolie Wu and Kevin Cheng, and When Heaven … [Read more...] about Stars align at the StarHub TVB Awards 2012
Katy Xu appointed BBC Advertising’s Regional Director for Hong Kong & Greater China
BBC Advertising, part of BBC Worldwide, the commercial arm of the BBC, has today announced the appointment of Katy Xu as Regional Director for Hong Kong & Greater China. Xu will be responsible for BBC Advertising’s business in Hong Kong, Taiwan, Macau, Phillipines and China, and starts with immediate effect. She will be based in Hong Kong and will report to Sunita Rajan, SVP Sales Asia. Xu joins BBC Advertising from Eurosport Asia Pacific Co. Ltd, where she was Regional Account … [Read more...] about Katy Xu appointed BBC Advertising’s Regional Director for Hong Kong & Greater China
Disney pays tribute to Minnie Mouse
London – This September, Disney will celebrate Minnie Mouse as one of its most beloved and enduring cultural icons. Inspired by her unique and distinctive style, a number of international designers will create 'Minnie Mouse Must Haves' one-off garments and accessories, to be unveiled at London Fashion Week and auctioned together with eBay, to support the BFC/Bazaar Fashion Arts Foundation. Many young girls' first experience of fashion, Minnie Mouse has been an inspirational character since … [Read more...] about Disney pays tribute to Minnie Mouse