HOLLYWOOD movies are driving the on-demand business in Asia Pacific—a business that is still in its infancy. But the industry is being hamstrung by a complex array of technological and cost issues.Safeguarding content from piracy, bandwidth availability and billing issues are among the factors impeding Video-on-Demand and Subscription VOD services. “Network infrastructure capacity constraints and content protection remain the biggest obstacles for SVOD carriage,” says Caroline Wong, … [Read more...] about Movies-on-demand stifled by technology
Content
Mo’ me the money!
THE numbers are certainly impressive, with the potential market for mobile TV put at 460 million by 2011 – based on the countries that have deployed a mobile network and a digital TV network. By the end of 2006, however, according to ABI Research, the total number of subscribers stood at about 1.5 million. … [Read more...] about Mo’ me the money!
Content à la carte
Gan Ling Sze Head of Content Sales, Asia, AETN International Asian markets are still very much glued to the genre of staged competitions, in the format similiar to Pop Idol and You Have Got Talent. While some channels will buy such formats, others are producing their own. Soap drama still tops the rating charts throughout Asia, and Korean drama is everywhere. However, there are signs that Taiwanese dramas led by young, attractive actors and actresses are gaining appeal among audience here. In … [Read more...] about Content à la carte
Super-market sweep
Airin Zainul General Manager, Brand Management Group, 8TV Our viewers love all international shows, be it from Hollywood or the Asian region. At the same time, locally formatted shows of international franchises are also well received. However, nothing beats a homegrown programme with local relevance such as our Gol & Gincu, Sky (drama series), Ho Chak! (food magazine), Trippin’, Destinasi Bajet and Go Travel (travelogues). Ugly Betty and Princess Hours did well for syndicated programming … [Read more...] about Super-market sweep
The truth is out there
Maybe it’s simply down to significant cross-promotion across myriad cable channels, but the boundaries of genre seem to be becomingincreasingly blurred. Trailers for shows about ‘survivors’ in the jungle, ghost-hunters and real pirates of the Caribbean seem more suitedto general-entertainment and movie channels than the pillar channels of the factual entertainment space. Shows about strange facts and occurrences almost beyond credibility, or the limits to which the human body … [Read more...] about The truth is out there
Going for Olympic gold
Chinese television stations are gearing up for the 2008 Beijing Olympics with ad spend expected to soar for a Games being held on home soil. The International Olympic Council has already predicted broadcast revenues for the Beijing Olympiad to cash in at US$1.7 billion - 14% up on the Athens-held 2004 Games. Although the Chinese advertising market has grown ‘calmly’ at only 12% for the first 5 months of 2007, China-based CTR Market Research expects the market to experience a … [Read more...] about Going for Olympic gold
