CNBC, the world’s leading business and financial news network has built a successful business by identifying audience niches and reaching them on television, digital and mobile platforms. The network has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms.
Creativity is not only pervasive in the development of its business and finance segments; it is also a hallmark of many of CNBC’s deals. In 2016, China’s State Council Information Office (SCIO) engaged CNBC Catalyst, the in-house commercial agency to develop a campaign highlighting China’s priorities for the G20 Summit. CNBC’s Catalyst delivered a 60-second and a 90-second videos titled G20, China Join in, to showcase the 2016 G20 host nation’s aim.
Heading the exceptional business and financial news network is KC Sullivan, President & Managing Director of CNBC International. KC Sullivan tells K. Dass about the company’s direction and its opportunities and business models.