Cricket proves a money spinner in India
2006 will prove a landmark year in terms of the commercialization of cricket in India
Rupert Murdoch’s oft-quoted ‘sports is the battering ram of pay-TV’ still rings true, but with ever-increasing platforms, rights purchase can be as much about keeping your competitor out as keeping your subscribers happy. Magz Osborne finds out why share value can be just as important as viewership share.
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