New York – Nickelodeon’s Teenage Mutant Ninja Turtles has received two awards at the 13th annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony.
Playmates Toys, which manufactures and distributes the Teenage Mutant Ninja Turtles merchandise, took home the Boy Toy of the Year award as well as the Property of the Year award. The Boy Toy of the Year award recognises an outstanding toy developed for boys of any age while the Property of the Year award recognises a property that has had the greatest success spreading its brand throughout the industry.
A Toy Industry Association (TIA)-administered event in support of the Toy Industry Foundation (TIF), the TOTY Awards, dubbed the “Oscars” of the toy industry, took place at the Plaza Hotel, kicking off the 110th American International Toy Fair. Throughout the evening, TOTY Awards were presented across 12 categories – from e-Connected and Innovative to Educational and Outdoor.