Singapore – People in Singapore’s reliance on the internet is on the rise as usage of new media continues to increase in prevalence. According to the latest Nielsen Media Index findings, three in five (59%) adults are now logging on to the internet everyday – an increase of three percentage points from last year. Although email and general surfing remain the top two activities performed online, the two internet functions of connectivity and entertainment are fast gaining popularity amongst the population. The Nielsen Media Index reports higher numbers participating in social networks and internet messaging, as well as accessing multimedia clips such as videos or music. Facilitated by faster broadband speed and connection, more people across all age groups have also caught onto watching videos, movies, television programs (+6%), as well as assessing news/current affairs (+5%) on the internet with average monthly usage reaching 31 percent and 24 percent respectively.
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