Leading independent distributor All3Media International has announced promotions and new appointments at its Singapore office in response to increasing demand for its multi-genre content and formats across the region.

Kit Yow, currently Sales Manager, has been promoted to Vice President, Sales. In this new role, Kit will continue to report to Sabrina Duguet, EVP Asia Pacific, and will focus on sales to China, Japan, Korea, Taiwan, and pan-Asia.

Alexander Euler, currently Senior Executive Assistant, has been promoted to Commercial Executive for Australia and New Zealand. Alex will focus on secondary rights as well as working with Julie Dowding, SVP (Australia and New Zealand) on sales of new content and Sabrina Duguet on formats sales.

Amanda Pe is joining the team as Sales Executive. Reporting to Sabrina Duguet, Amanda will be responsible for finished programme and format sales in India, Mongolia and territories across South East Asia. Amanda joins from Fremantle, where she worked as a Sales Coordinator for 3 years.

A second new hire sees Ellice Low appointed to the position of Media Coordinator. Ellice will assist Sabrina Duguet, Kit Yow and Amanda Pe, and will also take over the administrative organisation and management of the Singapore office.

Sabrina Duguet commented, “We’re very pleased to announce these latest promotions and hires at our Singapore office as we continue to build on the success of our diverse multi-genre portfolio across the Asia Pacific region. 2021 saw our scripted formats going from strength to strength, our scripted tape sales increasing as we met demand from newly launched VOD platforms, and our high-quality entertainment slate attracting many new local adaptations. Promoting Kit and Alexander recognises their fantastic contribution to this success and welcoming Amanda and Ellice to the team puts us in a great position to take our premium television content to even more new clients and new viewers throughout this vibrant market.”