UAE-based content licensing management company, SAWA Rights Management (SRM), announced the addition of eight new and exclusive Russian entertainment TV channels to its extensive portfolio of more than 20 Russian channels that are now available to the hospitality and residential properties in the region.

The new range of channels includes TNT, TNT4, Friday!, TV3, 8TV, UA|TV, Detski Mir and Lubimoe Kino. From comedy series and shows, reality shows, talent shows, movie series and feature films to talk shows, sitcoms and cartoons, Russian-speaking audiences are set to get ecstatic with the exciting line-up of programming that is now made available through these channels.

“We are thrilled to expand our portfolio of Russian TV channels in the region. The Russian speaking community in the region comprises over one and a half million residents as well as tourists and it is growing year on year. The new agreements we just signed expands our Russian offering to over 20 channels that are available on Etisalat, du and to all hotels in the region.” explains Ali Ajouz, CEO, SRM.

In addition to the channels mentioned above, SRM’s portfolio of Russian channels also includes Channel One Russia, Carousel, Dom Kino, Dom Kino Premium, Gulli Girl, Katyusha, Muzika Pervogo, O!, Poehali, Telecafe, Tiji and Vremya.

SRM is a strategic service provider to the MENA Broadcast TV, Pay TV and Hospitality Industries.