“We are so excited to partner with Youku and welcome Little Luban to the Nickelodeon family. It’s a natural brand fit and we are looking forward to developing the project into something that kids around the world will watch with love,” said Nina Hahn, VIMN’s Senior Vice President, International Production & Development, Nickelodeon.
Pierre Cheung, Senior Vice President and General Manager for Greater China, VIMN, said, “We have a big pool of animation talent here in China and we’re continuously exploring opportunities to collaborate with local partners. We’re delighted to partner with Youku and now add Little Luban to our slate of projects. We’re very confident the characters and concepts will have strong appeal to Youku’s viewers and we look forward to introducing Little Luban to Nickelodeon viewers in other markets.”
“We are excited to join forces with Viacom to create an original and uplifting story inspired by Chinese tradition and culture,” said Aaron Liao, General Manager of Youku Kids. “We look forward to not just bringing the series to Chinese viewers, but also sharing these characters with children and families across the world.