Promethean, a digital solution to dynamically programme interactive video overlays, has announced its collaboration with True Digital Group, the South East Asian leader in content and digital platforms, to release the new version of the TrueID TV Box application across South East Asia.

TrueID TV Box is the new set top box from one of Southeast Asia’s leading Pay TV platform operators (part of the CP Group) that enables viewers to watch sports and entertainment on live, linear and on-demand basis without the hassle of installation. The latest box release is expected to roll out to thousands of homes across the Christmas period. It is the country’s first Android TV Box that meets Google standards, which crucially now includes the certification of Promethean Interactive Overlays. This enables True Digital Group to create a conduit between content and commerce for their TrueID TV Box users.