Prior to ITVSGE, Ferguson worked as Banijay Rights’ Format Sales Executive, selling key brands including Wife Swap, Fort Boyard and Psychic Challenge into CEE and Asia. She has also previously held positions at Zodiak Rights, Sony, PRS for Music and BAFTA.


Rabbit Films is a TV and film production company founded in 2000 by four friends better known as The Dudesons. It has grown into one of the largest independent entertainment media companies in Finland with several big non-scripted primetime shows on air. Most of Rabbit’s shows are original creations, and the company’s current catalogue includes formats such as primetime entertainment show Posse, musical comedy talent show King, and adventure reality The Ultimate Expedition. Rabbit Films also produces shows based on international formats, such as the huge relaunch of Who Wants to Be a Millionaire, Saturday Night Live and Shark Tank.