However, implemented correctly, IP-based broadcast networks, cross-media working and agility bring decisive competitive advantages. That’s why no media company can afford to ignore these trends. If management does not involve its own employees in the change process from the outset, any benefits will be partially or completely cancelled out. In the worst case, a company loses valuable employee resources.

At the conference, speakers from well-known companies such as Axel Springer SE, Beiersdorf, Cisco, Deutsche Telekom, Imagine Communications, Lawo, Lufthansa and VMware will present solutions and discuss how to bring transformation to a successful conclusion. Executives, industry experts as well as experienced change management and digitalisation consultants will meet for an open, practise-focused exchange.