At a grand joint press conference with Robi Axiata Limited held in Dhaka, ZEE5, the largest global streaming platform for South Asians and beyond, announced its plans to take Bangladeshi entertainment content to global audiences.
Archana Anand, Chief Business Officer, ZEE5 Global shared the platform’s vision of establishing a deep partnership with Bangladesh by working closely with local talent and local production houses and giving them a global platform. The announcement came at the formal launch of the service for Robi and Airtel subscribers in Bangladesh.
ZEE5 shared that it will be launching six projects in Bangla over the next one year. For these projects, it will work with some leading artistes from the local entertainment industry. Besides, it will also organize a talent hunt programme for fresh new faces who will get a chance to work in these shows. This talent hunt will be rolled out in association with Robi Axiata Limited. Details of the talent hunt programme will be shared in due course.
Also present at the occasion were Moinul Hasan Nobel, the Bangladeshi heartthrob singer from ZEE Bangla’s show, Sa Re Ga Ma Pa, and Ushasi Ray, the actress who plays the title role in the popular drama serial, Bokul Katha.. Among Bangladeshi celebrities, prominent actor, Chanchal Chowdhury, popular ramp model and actress, Airin Sultana and television presenter, model and actress, Masuma Rahman Nabila were also present at the launch programme.